How does oneself get their name out? For example, colleges?

Be the best junior golfer in the area, have the backing of a coach and state golf official who have connections, perform at the high school level, state amateur and open tournaments, regional and open qualifiers,. One of our amateurs played at a private school, won a state amateur qualifier, also the regional US amateur qualifier was runner up in the state open, ended up playing for the U. of Florida. Another was a great junior, won New England regional, his public links championship as well as club champion, made Match play round in US Amateur and went to William and Mary. His brother followed, won the state public links, runner up in the US public links championship and is now playing with Baylor University.